Short-Term Goals: Improve visualization, efficiency, and accuracy into clients customer's budgeting and planning. Using Plannuh, ActiveOps gained visibility and valuable insight into their overall marketing performance, enabling more informed decisions while gaining trust from both finance and executive teams. ActiveOps was able to identify and remove underperforming campaigns early in the implementation process that had not produced ROI. This early action resulted in time savings, £60,000 euros in cost avoidance, and increased their means to flex for opportunistic marketing. Prior to Plannuh, identifying poorly performing campaigns could have taken 4-6 months using spreadsheets. With the ability to prove estimated business value and elaborate on marketing impact, ActiveOps

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