Allocadia partnered with GoodData to transform marketing budgeting from static spreadsheets into a dynamic, cloud-based platform with embedded analytics. The solution delivers persona-based dashboards that guide marketers from budgeting to measuring ROI, enabling faster, more strategic decisions. Customers can customize reports without IT help, improving efficiency and engagement. The intuitive visuals and storytelling features drive higher adoption and revenue through seat-based pricing and add-on services. Allocadia’s upgraded analytics have strengthened its leadership in marketing performance management by helping users act on insights, not just view data.

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