Case Study

Improving Strategic Business Decisions with an Operational Marketing Plan

Improving Strategic Business Decisions with an Operational Marketing Plan

Pages 2 Pages

Short-Term Goals: Improve visualization, efficiency, and accuracy into clients customer's budgeting and planning. Consolidating Netsurion ’s marketing plan, budget and metrics in Plannuh, gave the team full visibility into the strategic execution of their plan and how it ’s performing in real-time, which in turn allows them to easily make decisions with greater agility and efficiency. Now, having full budget transparency, identifying spend, and reconciling expenses with finance at the end of each month has become a breeze, dropping from 3 hours a week to 15 minutes (an 91% time savings). Furthermore, Netsurion has gained a boost in confidence across the board when reporting on the marketing numbers with the executive team and understanding the true business value. The result

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