Case Study

Marketing Budget Visibility, Accuracy, and Efficiency

Marketing Budget Visibility, Accuracy, and Efficiency

Pages 2 Pages

Short-Term Goals: Improve visualization, efficiency, and accuracy into clients customer's budgeting and planning. The 3 days spent managing the budget every month dropped down to 3 hours making the team more efficient and productive. As events were canceled and moved frequently in 2020 due to the pandemic, Plannuh made it easy to find and reallocate the marketing budget. Lastly, budget accuracy, when comparing marketing tracking to finance actuals, improved from being thousands of dollars off at the start of the process every quarter to only hundreds of dollars off with Plannuh. Marketing Budget Visibility, Accuracy, and Efficiency For years, Axonius managed their marketing budgets in Google Sheets. Using spreadsheets was a very laborious process that was fraught with errors f

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