Case Study

Marketing Plan and Budget Visibility, Agility, and Efficiency

Marketing Plan and Budget Visibility, Agility, and Efficiency

Pages 2 Pages

Short-Term Goals: Improve visualization, efficiency, and accuracy into clients customer's budgeting and planning. Using the Plannuh Platform the past year has shaved off hours of time every month spent on managing the marketing budget. Now with the consolidation of all marketing budgets, the marketing team has full visibility of their spend for better decision making. The marketing teams at Terarecon in Europe and Japan can now manage spend with local vendors in their own currencies, without having to calculate the currency rates. Marketing Plan and Budget Visibility, Agility, and Efficiency Prior to selecting Plannuh, TeraRecon managed their marketing budgets in various, unintegrated Google Sheets. This method of budget management created a lack of visibility and accuracy of

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