CASE STUDY | Multiple Formats SPOTIFY PLAYLISTS To embed Spotify “into the natural rhythm of people’s lives”. OBJECTIVES STRATEGY • Our strategy had to be strong as OOH was the sole broadcast medium and reach driver for this campaign. • The campaign had to dominate on a variety of formats and environments for the striking creative and humorous copy to truly stand out. • The first wave celebrated the Spotify’s user- generated playlists, brin

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