Company Overview Specsavers is a British multinational optical retail chain that offers optician services for eyesight testing. Retail EMEA 2021 Specsavers looks to digital media to drive bookings of eye test appointmentsSpecsavers wants to be as relevant as possible when reaching prospects looking to book an eye health check-up. In an increasingly competitive landscape, they must stay front of mind. With other retailers and healthcare providers vying for a share of the optical market, Specsavers sought to drive cost efficient appointments, at scale, by using digital media to drive customers to book an in-store appointment. CHALLENGE Using the largest live audience dataset across the open internet, Quantcast built lookalike models to drive success. Display advertising was the

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