Company Overview ARB is Australia’s largest manufacturer and distributor of 4×4 accessories. The globally renowned brand is known for well-engineered, durable equipment that meets the vigorous demands of 4WD owners. Automotive APAC 2020 ARB attracts 4WD adventurists to drive high-quality website trafficStruggling to drive results through other advertising partners, ARB tasked Quantcast to help them increase awareness of their products and drive high-quality website traffic. With a solid retail footprint, ARB wanted to expand their reach among this audience online and connect with those who have buying power. CHALLENGE Quantcast’s first-party data offered unique insights into the behaviours of four-wheel drive (4WD) adventurists, ARB’s desired audience for this campaign. A cus

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