Company Overview MediaCom is a global media agency that helps people, brands, and businesses unleash their growth potential through media. Agency AMER 2021 MediaCom uses integrated advertising approach to drive brand uplift and performance at scaleMediaCom wanted to bridge the gap between brand and trade in the digital advertising space. They felt like they were running two disparate campaigns with a divided focus: well-planned, carefully strategized brand executions that deliver big impact vs. the hard-working activity of nitty-gritty direct response advertising and trading. MediaCom wanted to link these strategies so that the work done by both sides would complement and help each other in an efficient and cost-effective way. CHALLENGE With Quantcast, MediaCom was able to d

Join for free to read