Company Overview Palmerbet is an Australian-owned online betting operator that offers a range of markets, including racing, American sports, Aussie rules, rugby league, soccer, tennis, and more. Media and Entertainment APAC 2021 Palmerbet races to the top in the online betting marketplaceAs a challenger brand in the online betting marketplace, Palmerbet needed to increase brand awareness in an extremely competitive industry and drive new registrations and bookings to grow their business. Having used several programmatic platforms for their display campaigns and seeing poor results, Palmerbet wanted a partner that could deliver new customers whilst supporting their wider digital marketing brand activity. CHALLENGE Palmerbet sought a programmatic platform that allowed them to

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