Company Overview Reitmans is a Canadian legacy in retail fashion, specializing in women’s clothing, with three premium brands: Reitmans, Penningtons, and RW&CO. Retail AMER 2021 Reitmans runs a rich media campaign for athleisure wear With many retailers adjusting to the new shopping habits of their customers due to COVID-19, and more and more people looking for athleisure and activewear, Reitmans wanted to drive awareness amongst their desired demographic with low frequency but maximum reach. In addition, Reitmans wanted to launch their technical activewear line, Hyba, and were looking for a solution that would highlight the different product styles. CHALLENGE Reitmans worked with the agency Adviso and Quantcast’s Creative Solutions Team to execute their creative work in an i

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