A leading specialty insurer sought to expand its customer base by increasing quote volumes and conversions in the underserved pet insurance market. Using the Redpoint CDP, the company shifted to a digital-first, data-driven marketing strategy, personalizing customer interactions based on unique buying journeys. Targeted email campaigns and automated engagement based on behavioral triggers doubled quote conversions while reducing unnecessary interactions by 40 percent. The solution also improved onboarding, ensuring seamless transitions from purchase to renewal, enhancing customer retention and satisfaction.

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