A large state-based health insurer faced rising costs and inefficiencies due to fragmented marketing systems and outsourced communications. With regulatory changes increasing member enrollment and competitive pressure for a member-first approach, the insurer adopted Redpoint CDP to unify data, decision-making, and engagement across all channels. The solution enabled personalized omnichannel marketing, improved member engagement through propensity-scored messaging, and optimized campaign efficiency. As a result, the insurer delivered 400-500 additional targeted messages annually, improved engagement and plan outcomes by 20%, and enhanced operational efficiency while serving over four million members.

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