A billion-dollar CPG company struggled with fragmented data across 20+ sources, limiting its ability to deliver personalized, omnichannel customer experiences. Using Redpoint’s CDP, the company integrated first, second, and third-party data into a unified customer profile with 300+ attributes, enabling real-time recommendations and personalized engagement. Within 15 weeks, the company achieved a single point of control over data, decisions, and interactions, leading to a 79% increase in conversions, 3x ROI in one year, and optimized marketing spend through seamless, hyper-personalized experiences.

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