Case Study
TechTarget Increases Conversions 3X and Recaptures Hard-to-Reach Accounts with Personalized Buyer Experiences
TechTarget Increases Conversions 3X and Recaptures Hard-to-Reach Accounts with Personalized Buyer Experiences
hushly.com Customer: TechTarget Industry: Marketing Founded: 1999 TechTarget is the global leader in purchase intent-driven marketing-and-sales services that deliver business impact for enterprise technology companies. Headquartered in Newton, Massachusetts, with offices across the globe, the award-winning company provides best-in-class B2B customer behavioral data that maximizes sales opportunities within the rapidly expanding enterprise tech sector. CHALLENGE In B2B marketing, content is critical for attracting and engaging buyers, but at the end of the day, experience drives everything from engagement to conversions. TechTarget provides actionable insights and easy-to-use services for technology companies. Utilizing purchase intent data gleaned from the readership of its