A leading wireless service provider partnered with a global business process outsourcer to enhance personalized transpromo marketing on customer billing statements. However, the outsourcer’s outdated COBOL-based system created data integration challenges, delays, and security risks. By deploying the Redpoint CDP, the companies unified data management, enabling accurate billing and seamless integration with marketing systems in just six weeks. The solution eliminated SLA violations, reduced costs, and achieved PCI compliance for billing security. The outsourcer also improved efficiency, reducing operational headcount by 60 percent while expanding processing capacity. With Redpoint, the telecom provider is now positioned to enhance customer engagement, loyalty, and marketing effectiveness.

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