BUILDING WINNING PRODUCT EXPERIENCES 1 Building Winning Product Experiences What 11 of the Top B2B SaaS Product Teams Measure to Win Inside, we discuss: Product-led Adoption strategy Go-to-market The consumerization of tech Produced by Gainsight and Bessemer Venture Partners Report prepared by Fenwick December 2020BUILDING WINNING PRODUCT EXPERIENCES 2 Contents Foreword: The Centrality of Product Experience 1. Introduction 2. Key findings 3. The companies: Asana’s mission bleeds through its every product decision Vidyard doubles down on a wildly successful use case DataDog validates ideas with open-source software and careful customer study InVision grows by carefully listening to customers Brex is building a financial operating system Zuora created a category with two simple words Dem

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