SOLUTION Digital Experience Solutions CHALLENGE Rebranding under the hospital name it was recognized for, MelroseWakefield Healthcare — originally Hallmark Health — wanted to ensure ease of access to community health resources and care, with select service lines receiving prominence on its new site. MelroseWakefield Healthcare and Mercury Healthcare teamed up to create a new, award-winning website that’s easy to navigate and provides a better experience for every user. SOLUTION After comprehensive market analysis, user research and competitive audits, Mercury Healthcare conducted a user persona workshop to align business objectives with consumer-focused design and content strategy. The end result is a website that elegantly interconnects location pages with related services con

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