“The Social Pulse” (2025) shows trust and authenticity now drive social engagement. Consumers follow brands for value—deals, entertainment, and product updates—and convert when offers are clear and content feels relatable; UGC beats celebrity influence. They expect frequent posting (often daily), short honest videos, and real two-way interaction. For support, Facebook and Instagram dominate; ~1/3 expect replies within an hour and most prefer a human over AI—slow responses cost loyalty. Winning in 2025 means platform-specific strategies, rapid care, showcasing real customers, and social-exclusive promotions.

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