SOLUTION Mercury Patient Engagement Solutions Mercury Omnichannel Solutions Mercury Contact Center OVERVIEW One of the nation’s largest non-profit academic healthcare organizations sought to create a new patient acquisition strategy campaign. The system serves patients and their families in urban, suburban, and rural communities through 15 Midwest hospitals and multiple community health locations spanning across two states. For the OBGYN market, competition is fierce with 17 hospitals within a 25- mile radius vying for market share. Like many of their competitors, the facility chose to target couples who had moved to their service area to begin or expand their families. The organization had built the infrastructure, but needed to create patient volume. Leaning on Mar

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