Building the Bariatric Business © Copyright 2022 Mercury Healthcare, Inc. All rights reserved. CLIENT BACKGROUND Jefferson Health, a 13-hospital health system in the Northeast, wanted to promote its weight loss services. Recognizing the complexity of reaching and qualifying candidates for bariatric surgery, the health system knew it would have to be creative in its approach. Their first step was to define a strategy for helping those most in need of their services overcome stereotypes, while entrusting the organization to guide them through each step of the process. SOLUTION Jefferson Health decided to run a campaign highlighting physicians who were able to assist patients with their weight loss goals. Partnering with Mercury Healthcare, the health system executed social, displ

Join for free to read