LISTRAK EXCHANGE Social Acquisition, Engagement & Conversions How 360 ° Customer Data Increases Ad Relevancy, Decreases Ad Spend About Listrak Exchange 3 Unified 360 ° Profile 3 Automate and Orchestrate Cross-Channel Campaigns 5 Intelligent Social Lead Acquisition 6 Smart Social Campaign Audiences 8 Facebook and Instagram Custom Audiences 9 Google, Gmail and YouTube Pre-Roll 10 Twitter 13 Benefits of Listrak Exchange 14 CONTENTS About the Author Megan Ouellet is Listrak’s Director of Product Marketing. With over a decade in the email marketing industry and a background in retail and technical marketing, Megan works closely with Listrak’s engineers, strategists and account managers to share the latest trends and best practices .About Listrak Exchange Listrak Exchange is designed to acqui

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