Case Study Key Outcomes Diversified has grown tremendously over the years, both organically and through acquisition, requiring the company to harmonize the various brand messages each new market or team brought to the table. With one brand voice finally in place, they were ready to advanced their social marketing strategy to encompass not only brand awareness but also, critical engagement and advocacy goals. Diversified is an industry-leading technology solutions provider delivering innovative digital media, collaborative, broadcasting, electronic security, and OTT solutions to a global clientele. Their motto succinctly captures their services-oriented mission: “We manage technology so our clients can manage their business.” • Diversified’s new social advocacy program i

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