Facing economic challenges and retail closures, global baby brand Chicco expanded its Listrak partnership by adding SMS and GXP for identity resolution. Now orchestrating email, SMS, and customer data in one platform, Chicco has achieved a 75x ROAS, fueled by exponential list growth and increased first-time conversions. GXP-driven strategies boosted Welcome Series revenue by 107%, triggered revenue by 186% YoY, and Cart Reachable Rate by 95%. This long-standing partnership continues to drive revenue and customer engagement, reinforcing Listrak’s role as a key growth driver for Chicco.

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