A/B Split Testing Product Recommendations in Email Increases Relevance, Clicks and Conversions for Horseloverz.com

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877.362.4556 | www.listrak.com No Horsing Around: HorseLoverZ.com, a property of Choice Brands, is the world’s largest online tack shop, carrying everything from saddles, tack and horse healthcare to riding apparel, footwear and jewelry priced from over $500 to less than $5. The online merchant was already seeing the bene?ts of adding personalized product recommendations to shopping cart abandonment and post purchase emails, but was u

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A/B Split Testing Product Recommendations in Email Increases Relevance, Clicks and Conversions for Horseloverz.com

A/B Split Testing Product Recommendations in Email Increases Relevance, Clicks and Conversions for Horseloverz.com

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