Knockaround, a stylish and affordable sunglasses brand, consolidated its digital marketing efforts under Listrak’s single integrated platform to centralize customer data and streamline cross-channel campaigns. By migrating email and SMS programs to Listrak and adding the GXP Identity Resolution solution, Knockaround enhanced acquisition, personalization, and revenue growth. Since implementing GXP, they achieved a 31% increase in triggered revenue, a 20% rise in email abandonment revenue, and a 71% boost in welcome series revenue, with a 28x return on ad spend. With expert guidance from Listrak and new acquisition tools, Knockaround continues to expand its customer base and drive engagement.

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