Case Study

Shapely drives 400%+ increase in app installs and 3,000%+ more purchase events in two months by partnering with Appreciate

Shapely drives 400%+ increase in app installs and 3,000%+ more purchase events in two months by partnering with Appreciate

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Shapely Case study Shapely drives 400%+ increase in app installs and 3,000%+ more purchase events in two months by partnering with Appreciate to reach consumers with video ads on MoPub About Appreciate • Mobile DSP headquartered in Israel • Supports all major mobile in-app ad formats About Shapely • Headquartered in Israel • Mobile app with a mission to redefine the shopping experience • Offers an innovative approach for searching and finding the right outfit by allowing the user to search 3rd party products based on the app’s unique search tools Goals Shapely wanted to acquire quality users at scale who had high lifetime value, as measured by engagement and in-app purchases. Results Challenge The Shapely team was using various acquisition channels prior to working w

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