SeatGeek partners with Liftoff to run MoPub Native Ads, increases event ticket purchase by 12.7%
SeatGeek partners with Liftoff to run MoPub Native Ads, increases event ticket purchase by 12.7%
1 PagesSeatGeek Case study SeatGeek partners with Liftoff to run MoPub Native Ads, increases event ticket purchase by 12.7% Challenge In 2014, SeatGeek partnered with leading mobile app marketing platform Liftoff, to help acquire new user registrations and drive additional event ticket purchases. Key Results In just two months, over 8.5M additional impressions were delivered with native ads. • Added 13 ad networks to the waterfall • Supported high-value video interstitials from Vungle and Applifier • Leveraged MoPub support for Chartboost to mediate their game-focused network with other partners • Used network geo-targeting to segment the waterfall into 16 geo-based segments Added new demand from real time bidding through MoPub marketplace? ? eCommerce brands like SeatGeek are i
