for Entertainment Selling out festivals with targeted, data-driven event marketing Front Gate Ticketsumbel.com Identify ticket buyer profiles to find new fans Front Gate’s primary goal is to truly understand who their ticket buyers are. Using those insights, they wanted to implement data-driven lookalike campaigns online to reach fans who may not know about upcoming shows. One of the main reasons people don’t attend concerts or festivals is because they didn’t know about it in the first place. By using Umbel, Front Gate wanted to run weekly campaigns targeting fans based on past purchase history. Create highly targeted offerings for customers In addition to intelligent data collection and analysis for the concert industry, Front Gate also wants to help clients better understand t

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