for Entertainment How to sell out a stadium Circuit of the Americasumbel.com How to sell out a stadium Drive online ticket sales After a five year hiatus, the Formula One United States Grand Prix (F1 USGP) announced it was bringing the race to Austin, TX in 2012. Press coverage and excitement around the returning event created buzz and free marketing that ensured a sold out event with little planned marketing efforts. However, in its second year, the 2013 F1 USGP had lost some of the novelty of the previous year and COTA faced new marketing challenges. At the 11th hour before the 2013 race, COTA enlisted the help of Umbel to drive ticket sales and boost brand awareness. Since then Umbel has also helped COTA sell tickets and will continue to partner with them to drive ticket sales

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