for Entertainment Selling tickets year-round with data-driven marketing Toronto International Film FestivalCampaign Snapshot umbel.com Creating a centralized view of fans The Toronto International Film Festival (TIFF) is more than an annual festival—it’s seeking to “transform the way people see the world through film.” While the festival itself draws close to 500,000 attendees, TIFF also creates and curates programming throughout the year. In an effort to better understand their audience, as well as to grow their fan base for both the festival and their year- round programming, TIFF partnered with Umbel prior to their 2017 signature event. Prior to partnering with Umbel, TIFF employed an extremely manual process to understand attendees, pulling and analyzing data in spreadsheets

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