for Sports Using data to sell out home games and boost the fan experience Oregon Ducksumbel.com Using data to sell out home games and boost the fan experience Selling individual game tickets for key home games The Oregon Ducks marketing department had a tall order: sell out important home games and create a high-energy atmosphere for both players and fans. Targeting high-value fans with creative campaigns The Ducks enlisted Umbel to drive ticket sales. They ran data collection campaigns to gain insights about their fans and then used this data to run highly-targeted ticket sales campaigns on Facebook. To collect data, the Ducks gave fans the opportunity to use social login to enter to win a chance to take the field with the football team. Oregon Ducks Case Study: Ticket Sales

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