Dailysale grew opt-in email subscribers 30X using ActiveProspect DailySale Case StudyThe Challenge Because DailySale relies on email marketing, scaling the business requires constantly acquiring new subscribers and improving the quality of their email database. Unfortunately, Jay discovered it was increasingly difficult to do this effectively as the size of their database grew. They were dealing with three challenges: • Lack of variety in email acquisition • Ever-increasing duplicate rate • Data quality DailySale needed to be able to quickly find, integrate, and test new partners who could generate quality subscribers for their business. As they scaled the campaign it was important to cast a wider and wider net for potential sources. They wanted to be able to quickly onboard new

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