Rush Street Interactive, operating both physical and online casinos, used Optimove to enhance its player engagement and retention strategies. By adopting a multi-channel communication model and micro-segmentation, Rush Street tailored messages to over 50 customer personas, significantly improving participation in online events. With Optimove, the company saw a threefold increase in targeted players, an eightfold rise in approved deposits, and a fourfold increase in total deposit amounts. Additionally, personalized and automated campaigns, including push notifications and email reminders, boosted player participation rates by over 40%, strengthening their CRM efforts.

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