Favbet, a European sports betting company, partnered with Optimove to transition from a manual, Excel-based marketing process to a fully automated, customer-centric approach. By adopting Optimove's CRM and predictive analytics, Favbet personalized player communications at scale, significantly improving player engagement and retention. This shift led to a 200% increase in average player lifetime value (LTV), a 90% rise in active players, a 140% growth in total deposit amounts, and a 255% increase in monthly revenue. Optimove's platform enabled Favbet to communicate with over 150,000 players across 50 segments weekly, optimizing targeting and campaign execution for better results.

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