Get The Label, an online retailer of designer brands at discounted prices, partnered with RedEye to improve email deliverability, engagement, and customer retention. Initially facing a poor Gmail reputation, they implemented a segmentation strategy, list hygiene practices, and multi-channel marketing, including SMS and retargeting ads. Lifecycle automations like abandoned basket reminders and price drop alerts further increased conversions. Interactive emails with personalized imagery and countdown timers led to a 126% increase in unique clicks. By adopting a data-driven, multi-channel approach, Get The Label successfully expanded its reach and enhanced customer loyalty.

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