Melita Ltd., a Maltese telecommunications company, serves over 75% of households with products like high-speed Internet, HD Digital TV, fixed telephony, and 4.5G mobile. By adopting Optimove’s CRM Marketing Hub, Melita doubled the number of campaigns, reduced launch times from 4.5 hours to 10 minutes, and achieved a monthly communication ratio of over 90%. Optimove's AI-driven platform enables Melita to create granular customer segments, personalize campaigns, and orchestrate multichannel marketing. The integration of data-driven insights helps optimize customer experiences, scale marketing efforts, and avoid message overlap.

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