Royal Mail– Direct Mail In The Digital Age
Royal Mail– Direct Mail In The Digital Age
1 Pagesinfo@ T +44 (0)20 7656 5700 F +44 (0)20 7656 5701 kantar .com www.kantar .com ROYAL MAIL– DIRECT MAIL IN THE DIGITAL AGE Direct mail – one of the oldest and most familiar of marketing media – has declined in recent years, as a result of the explosive growth in virtual media, such as the internet and mobile marketing. Royal Mail – the UK’s biggest proponent of the medium – wanted to understand if there were any differences in the communications
