info@ T +44 (0)20 7656 5700 F +44 (0)20 7656 5701 kantar .com www.kantar .com UNILEVER - STICKY PROBLEM, STICKY SOLUTION Trying to trace the behaviour of children is challenging in any country, but becomes even harder in developing markets where literacy levels are low. Finding ways of explaining to children in these markets what you’re trying to research, and what information you’d like from them, can be very difficult. Unilev

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