MTS – Data-Mining Across Territories
MTS – Data-Mining Across Territories
1 Pagesinfo@ T +44 (0)20 7656 5700 F +44 (0)20 7656 5701 kantar .com www.kantar .com MTS – DATA-MINING ACROSS TERRITORIES How’s this for a challenge? MTS, the Russian-owned telecoms giant, was looking for a real understanding of its customers. Problem was, they were spread from the suburbs of Moscow to the mountains of Uzbekistan! As the largest mobile phone operator in Russia, Ukraine, Belarus, Armenia and Uzbekistan, it’s crucial
