RollWorks Case Study How RollWorks Selected KickFire as a First-Party Intent Data Vendor Customer Prole RollWorks is a B2B account-based marketing (ABM) solution shown to deliver over 5X the ROI of other ABM platforms. rollworks.com KickFire • KickFire.com • (408) 493-0456 CHALLENGE RollWorks, a division of NextRoll, Inc., was in the market for a rst-party intent and IP address intelligence data vendor to help strengthen the RollWorks Account-Based Platform. With their goals of improving their enhanced account identication and engagement measurement, RollWorks conducted a competitive vendor analysis in order to identify the best provider for their team. First-party intent data is an important component of a successful account-based strategy. Without it, marketing & sa

Join for free to read