Terminus Case Study How Terminus Uses KickFire API to Power Campaign Attribution for Terminus’ Account-Based Marketing Technology Customer Prole Terminus is the leading account-based marketing (ABM) platform that enables B2B marketers to target accounts, engage decision- makers, and accelerate marketing and sales pipeline velocity at scale. terminus.com KickFire • KickFire.com • (408) 493-0456 CHALLENGE Terminus was in the market to implement IP address intelligence within their Account-Based Visitor ID product and needed a technology with the capability to identify visitors on customer websites to validate to customers that ABM campaigns and eorts were working successfully. Not wanting to build the technology internally, Terminus went in search of the industry’s b

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