Recovery Point Case Study Since we found KickFire, our main marketing strategy has been to drive prospects to our website, then use the information regarding the visitor and what they researched to feed our inside sales operation. We use other marketing tools in the process, but KickFire was the catalyst, and is now the engine of the operation. Dick Fordham, Recovery Point How Recovery Point Generated a 200% Increase in Leads Using KickFire CHALLENGE Recovery Point was frustrated that their website was not generating the number of inbound form submissions they were looking for. They knew they had trac coming to the site because they had Google Analytics, but they didn’t know who that trac was and the data could not be tied into their sales process. Recovery Point wanted to capit

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