CPLANE NETWORKS® Case Study KickFire is like having the light switch ipped on. Suddenly you can see all types of things you didn’t realize were happening on your website. It’s helped move our company to a much more productive marketing and sales model.” Robert Keahey, CPLANE NETWORKS How CPLANE NETWORKS Gained Valuable Insight into Their Website Using KickFire CHALLENGE CPLANE NETWORKS was looking to improve their sales and marketing processes to help increase productivity and lead generation from their website. As a small startup, they knew lead generation was critical, but more important was lead qualication. Having limited sales resources, it was vital that their team be able to concentrate their eorts on the highest quality leads. Although CPLANE NETWORKS had Google Analy

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