Lead411 Case Study How Lead411 Uses KickFire LIVE Leads to Gain a Competitive Edge with Real-Time Intent and Anonymous Lead Identication CHALLENGE Lead411 generated a high amount of daily trac to their website, but did not have a technology to identify their anonymous website visitors. They desired real-time visibility to identify and prioritize high-value leads in the market to purchase their lead intelligence software. Their team also wanted to see the where a visitor came from and what content they consumed on the website. Monitoring this type of behavioral data could allow them to attribute the inuence of their multi-touch marketing strategies across their marketing automation, direct mail, and digital ad campaigns. SOLUTION KickFire LIVE Leads provides Lead411 with valuab

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