Founded over 50 years ago, this retailer has expanded from a niche market to a $1B+ annual revenue company with locations across the U.S. and a global e-commerce presence. To meet the needs of a digitally savvy customer base, it launched a loyalty program with 20M+ members. Using BlueConic, the company improved operational agility by capturing customer attributes in real-time and enabling personalized digital experiences. Segmentation improvements drove a 51% higher CTR, 40% higher ROI, and 5x higher LTV, enhancing customer engagement and retention. BlueConic has streamlined marketing processes and supported its digital transformation.

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