The apparel retailer used BlueConic to unify its customer data from both online and offline channels, enabling personalized marketing and improved customer experience. By integrating behavioral, transaction, and predictive data, the company created segments based on customer lifetime value (CLV) and recency, frequency, and monetary (RFM) scores. This allowed for better targeting of high-priority customers and optimized ad spend. The retailer also streamlined insights dashboards, aiding decision-making across the business. Moving forward, they plan to focus on automation and data democratization to further enhance operational efficiencies.

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