Boston Globe Media Grows its Active Subscriber Base by Delivering a Personalized Content Experience
Boston Globe Media Grows its Active Subscriber Base by Delivering a Personalized Content Experience
3 PagesBoston Globe Media (BGM) leveraged BlueConic to enhance its digital strategy by increasing the number of identified readers and driving premium content subscriptions. By unifying first-party data across its properties and merging user profiles, BGM personalized content and subscription offers for readers. This led to a 70% increase in engagement with tailored subscription offers and a 4x growth in prospects visiting the subscription registration pages. With deeper insights into reader behavior and preferences, BGM improved its marketing effectiveness, ultimately supporting better subscriber acquisition, engagement, and retention strategies.
