Telia Company, facing fragmented customer data across multiple brands and regions, adopted BlueConic to enable "personalization at scale" and streamline customer engagement. By unifying data across systems and products, Telia could create dynamic customer profiles and deliver personalized experiences across multiple touchpoints. They improved cross-sell and upsell conversion rates by 3X, leveraging AI-driven segmentation and lifecycle orchestration. The new system reduced reliance on technical teams, eliminated data bottlenecks, and empowered business teams to run sophisticated models independently. As a result, Telia achieved significant operational efficiencies, saving tens of thousands of dollars annually.

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