Company Overview WITHIN is a global digital firm that serves a world-class and diverse client base. Their client is a decades-old coffee retailer that has hundreds of locations across the US and the world. Retail AMER 2021 Retail coffee brand brews up a storm and attracts new customersDue to the COVID-19 pandemic, most commuters started working from home in March of 2020, which put an abrupt halt to their daily coffee shop visits. To compensate for the dramatic dropoff in sales, this global coffee retailer needed to pivot quickly and find a new way to connect with their customers. CHALLENGE The coffee company’s marketing team turned to WITHIN, a performance branding company that helps leading global brands solve for a wide variety of complex challenges, to help them find a new

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